Free shipping on orders $45+  New origins every Friday  ·   Now roasting: Yirgacheffe Natural
Award-winning specialty roastery

Let the Good
Burn Slow

We roam origin countries not as buyers, but as believers. Every coffee we carry has earned its place through conviction — not convenience.

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Ethiopia Yirgacheffe Natural·Colombia La Riviera Pink Bourbon·Guatemala El Injerto Pacamara·Panama Hacienda La Esmeralda Gesha·Honduras Benjamin Paz SL28·Kenya Gichatha-ini AB·Now Listening: Bon Iver · Khruangbin · Nick Mulvey · Floating Points · Sufjan Stevens·Ethiopia Yirgacheffe Natural·Colombia La Riviera Pink Bourbon·Guatemala El Injerto Pacamara·Panama Hacienda La Esmeralda Gesha·Honduras Benjamin Paz SL28·Kenya Gichatha-ini AB·Now Listening: Bon Iver · Khruangbin · Nick Mulvey · Floating Points · Sufjan Stevens·
Pour-over coffee ritual
New Arrivals

N e w
S e l e c t i o n s

Fresh offerings sourced directly from producers we've walked alongside for years. New coffees drop every Friday — from Ethiopia to Colombia to the highlands of Guatemala.
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Coffee cherries harvested by hand
Producer Spotlight

Desta Gola,
Yirgacheffe

Jasmine · Meyer Lemon · Blueberry · Silky

Desta has been cultivating heirloom landraces on the slopes of Gedeb since 2009. Her washed lots carry a citrus clarity that stops the room at cupping. We visited her farm in November 2025, and this season's natural is the result of three years of processing experimentation.
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Coffee bags at the Vela roastery
Subscribe & Save

R i t u a l
D e l i v e r y

Every roast is tracked, cupped at 2, 5, and 10 days, and ships only at peak. Fresh coffee delivered on your schedule — never stale, always intentional.

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Spring Offerings

S p r i n g   O r i g i n s

New lots from our closest growing partners across three continents.

Ethiopia

Ethiopia

The cradle of coffee. Wild heirloom landraces grown at altitude in the Gedeb and Kochere zones.

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Colombia

Colombia

Pink Bourbon, Gesha, Tabi. The southwest Huila corridor is producing our most complex lots to date.

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Guatemala

Guatemala

Antigua's volcanic soil and cool nights create an intensity and structure that cannot be replicated.

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Curated Sets

B O X S E T S

Sample four distinct origins in one beautifully packaged set. Perfect for the curious and the gifted alike.

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Recognition

T H E   M O S T   A W A R D E D
S P E C I A L T Y   R O A S T E R Y

A decade of pursuit, recognized by the world's most discerning palates.

2026
100 Best Coffee Shops — #1 in North America
World Coffee Guide
2026
Best Ecommerce Coffee Experience
Sprudge Design Awards
2025
US Brewer's Cup — 1st Place
Elena Park
2025
Good Food Award — Whole Bean
Category Winner
2024
US Barista Championship — 2nd Place
Marcus Osei
2024
Outstanding In-House Design Team
Sprudge Design Awards
2023
World Brewers Cup — 3rd Place
Elena Park
2023
Reader's Choice — Best Independent
Daily Coffee News
2022
US Barista Championship — 1st Place
Marcus Osei
2022
US Cup Tasters — 1st Place
Priya Sharma
2021
Good Food Award Winner
Vela Roasters
2020
Coffee Bar of the Year
Imbibe Magazine
Ethiopian specialty coffee close-up
Featured Coffee

Ethiopia
Gedeb Natural

Blueberry · Rose · Dark Chocolate · Lingering

A natural process gem from 2,100m elevation in the Gedeb woreda. Desta Gola's meticulous drying beds produce a fruit intensity that reads as sweet, never fermented. From $28 · 250g · Process: Natural · Varietal: Heirloom Landrace.
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Collaboration

Vela × Found Sound

Music and coffee share a frequency. Found Sound pressed vinyl the same year we roasted our first bag. This blend was built in a studio at 2am — equal parts dark chocolate and distortion.

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Vela Coffee café interior
Our Cafés

Come
Visit Us

Four locations across the city. Each one is different — but every cup is held to the same standard. See hours, explore menus, and find your nearest Vela.
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Our Commitment

C e r t i f i e d B - C o r p

This is not a badge. It's a mandate. Every sourcing decision, every partner relationship, every roasting choice is held to the highest standard of social and environmental accountability.

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As Featured In

New York Times
Bon Appétit
GQ
Food & Wine
Thrillist
Sprudge
Eater
“The brand that redefined what freshness means in specialty coffee — and proved that design and quality are not competing ambitions.”Bon Appétit · Best Coffee Brands 2025
Trade

W h o l e s a l e

We're not investors — we're baristas and café owners. You'll find a team of experts behind every bag we send you. Our wholesale program is a partnership, not a transaction.

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140+
Wholesale Partners
12
Countries Served
38
Origins Sourced
8yr
Avg Partnership
Vela roastery wholesale operations
Coffee

Coffee

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Tea

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Chocolate

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Merch

Merch

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